Purpose & Sustainability Leadership

When Doing Good Becomes Good Business

For years, sustainability lived in the CSR department—a nice-to-have that made for good PR but rarely touched the core business. That world is disappearing fast. Today's investors ask harder questions.
Customers vote with their wallets. Talent gravitates toward companies with genuine purpose. And the businesses thriving aren't those ticking compliance boxes—they're the ones who've woven sustainability into their operational DNA, discovering that profit and planet aren't opposing forces.

The shift from "should we?" to "how do we?" creates new terrain to navigate. How do you build a carbon reduction strategy that actually reduces costs? Structure your business to serve stakeholders, not just shareholders, without losing commercial edge? Turn ESG principles from reporting requirements into competitive advantages? Make sustainability decisions that strengthen your brand rather than drain your budget? These aren't theoretical questions—they're the daily reality for businesses realising that regenerative practices and strong returns can, and must, coexist.

Discover insights on building purpose-driven operations that deliver commercial results—from crafting sustainability strategies and measuring ESG impact to understanding stakeholder capitalism and regenerative business models. For business leaders who refuse to choose between profitability and responsibility, and are figuring out how to achieve both.

Blog Posts

Sat Mar 06 2021 10:32:54 GMT+0000 (Coordinated Universal Time)

10 Benefits of Becoming a Relational Business

Discover the top 10 benefits of shifting from a transactional to a relational business model. Learn how prioritising people over profit enhances profitability, trust, innovation, and employee satisfaction

Mon Jan 15 2024 18:10:18 GMT+0000 (Coordinated Universal Time)

Navigating the Triple Bottom Line for Sustainable Success

Master the Triple Bottom Line: A strategic guide to balancing profit, people, and planet for sustainable growth, impactful decisions, and long-term business success.

Sat Sep 02 2023 16:11:31 GMT+0000 (Coordinated Universal Time)

12 Key Regenerative Business Execution Ideas

Regenerative business execution entails sustainable practices, circular economies, clean energy, responsible supply chains, social impact initiatives, stakeholder engagement, triple-bottom-line reporting, innovation in sustainability, resilience planning, collaboration, ethical leadership, and ongoing improvement. These principles foster businesses that thrive while promoting environmental, social, and economic well-being.

Sat Mar 06 2021 10:33:12 GMT+0000 (Coordinated Universal Time)

How to be Less Transactional to Boost Profits

Profitability and growth can lull us into a false sense of security when we should be less transactional. It can make us feel better than we are.

Sat Mar 06 2021 10:33:04 GMT+0000 (Coordinated Universal Time)

15 Benefits Of Being A Purpose-Driven Business

Businesses need to be seen as places where people look forward to going to work. They need to have a purpose beyond mere profit, becoming a place that people want to buy from and which connects emotionally with both customers and staff.

Sat Mar 06 2021 10:32:52 GMT+0000 (Coordinated Universal Time)

What Is The Difference Between a Relational And Transactional Business?

The transactional approach is what characterises the majority of modern business and relies on thinking of the customer journey as a series of ongoing transactions.

Bridging the Gap: How Integrating Sustainability with Core Business Strategy Boosts Profitability and Purpose

Integrating sustainability with core business strategy isn't just ethical; it's financially sound. It enhances profits, aligns with purpose, and secures a sustainable future.

Creating Value-Driven Growth with Impact Investing

Impact Investing has emerged as a compelling strategy for business owners looking to combine financial success with sustainable, inclusive growth.

The Power of Sustainable Innovation: Real-World Case Studies

Sustainable innovation transforms industries. Companies like Tesla, Unilever, Patagonia, Interface, and Danone prove that profitability and purpose harmonise through eco-friendly strategies, securing a brighter, responsible future.

Create a Sustainability Roadmap: Paving the Path to Greener Profits

In the pursuit of profitability, forging a sustainability roadmap is the compass that leads to eco-conscious success. Discover how to balance financial growth with environmental responsibility and reap greener profits.

Sustaining Success: A Roadmap Through the 5 Essential Stages of a Sustainability Action Plan

In our comprehensive guide, explore the fundamental steps to develop a robust Sustainability Action Plan. Learn how to navigate the 5 key stages, paving the way for a sustainable future for your organisation

Understanding the Sustainable Value Framework by Stuart L. Hart and Mark B. Milstein

The Sustainable Value Framework by Stuart L. Hart and Mark B. Milstein offers a holistic, stakeholder-engaged approach to sustainability, emphasising value creation, innovation, and integration into core business strategies for long-term success.