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GRAX Operational Excellence Programme

Your path from operational quicksand to transaction-ready asset — for businesses with £1M–£50M turnover.

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GRAX Operation

Your business has grown but growth has revealed uncomfortable truths. Strategy meetings produce brilliant plans that somehow never get executed. Your best people are drowning in firefighting. Margins are shrinking despite revenue increases. You’re working harder than ever, but it feels like pushing water uphill.

Why GRAX Grow

The problem isn’t your strategy. It’s the widening gap between what you plan and what actually happens. Most businesses try to fix this by chasing more customers, hiring more people, or implementing new software. None of it works because they’re treating symptoms, not causes. We close the strategy-execution gap through Total Alignment.

A programme built for founders who've already won and know there's another level.

Built for Established Businesses

You've built a profitable business. You've got customers, revenue, and a team.

The Founder Reality

By every conventional measure, you’re succeeding. But the business still depends on you more than it should. Growth creates complexity faster than you can manage it.

Somewhere in the back of your mind, you know the business isn’t worth what it could be — because it isn’t yet what it could be.

That’s not a failure of ambition. That’s the natural consequence of outgrowing the systems you started with.

GRAX Grow is built for exactly this moment.

  • This programme is for you if:

    • You run a business turning over £1M–£50M.
    • You’re the founder or CEO — and the business still runs through you.
    • You know the business isn’t worth what it could be — and you want to change that.
    • You’re serious about Grow, Raise, Acquire, or Exit — and want to be ready when the moment comes.

  • And it's not for you if

    • You’re pre-revenue or at a very early stage.
    • You’re looking for a quick fix or a generic business coaching programme.
    • You’re not willing to act on what operational alignment requires.

Stop chasing the top-line, and start chasing the multiple.

GRAX Grow Programme
01Strategic Optionality
The Programme

GRAX Grow is a structured, sprint-based Operational Excellence Programme that creates real strategic optionality for founders and CEOs of £1M–£50M businesses — the freedom to Grow, Raise, Acquire, or Exit on your terms.

Built on the Rostone 7Ts Value Creation Framework, it moves your business through four sequential stages — Foundation, Operating Engine, Market Position, and The Deal Room — each one creating the conditions for the next.

The result is not just a better-run business. It is a business with a defensible valuation, a clear financial narrative, and the strategic alignment to make GRAX a genuine choice, not a distant ambition.

  • 8

    Launching soon. Application only. 8 places.

    Limited Programme
OPTIONALITY

Four stages. One clear direction.

GRAX Grow

One programme. Four outcomes. Your choice which one comes next.

  • 01Grow
  • 02Raise
  • 03Acquire
  • 04 Exit
  • Stage01

    Grow

    Build the foundation

    Build the operational foundation that lets your business scale without scaling your problems with it.

     

    • Why revenue growth without operational alignment creates complexity, not value.
    • How the 7Ts Framework transforms a founder-dependent business into a scalable one.
    • What your business needs to look like before the next stage of growth is sustainable.
    GROW
  • Stage02

    Raise

    Strengthen the narrative

    Arrive at every capital conversation with a financial narrative, a valuation baseline, and an operating model that withstands scrutiny.

     

    • Why lenders and investors discount businesses that cannot demonstrate operational maturity.
    • How to build a financial narrative around normalised EBITDA and quality of earnings.
    • What separates a fundable business from one that gets politely declined.
    RAISE
  • Stage03

    Acquire

    Prepare to integrate

    Build a business capable of absorbing and integrating another — the infrastructure, the people, and the processes to make it work.

     

    • Why most acquisitions fail at the operational level, not the strategic one.
    • How Total Alignment in your own business is the prerequisite for acquiring someone else’s.
    • What an acquirer needs in place before a target business can be successfully integrated.
    ACQUIRE
  • Stage04

    Exit

    Protect the value

    When the time comes, transact on your terms. A business that runs without you, valued for what it is, not discounted for what it is not.

     

    • Why businesses are discounted at exit for operational risks buyers can see and founders cannot.
    • How a defensible valuation is built long before a transaction is on the table.
    • What the difference looks like between a business that sells and one that does not.
    EXIT

Apply for the programme.

GRAX Grow

Tell us where your business is today and what is preventing it from reaching the next stage.

  • 01
    Weekly one-to-one guidance focused on your operational priorities.
  • 02
    Online training and cohort coaching built around Total Alignment.
  • 03
    Programme places are limited to eight qualifying businesses.
Rostone Operations

Tell us about your business

Application form

Complete the form below and the Rostone team will review your application.

Programme commitment

This programme includes a weekly 1-to-1 call, online training, and cohort coaching. No additional work is required beyond the sessions themselves — just the actions you will take to achieve Total Alignment.

Programme places are limited to eight.