Free live webinar · Zoom · 45 minutes · 10 places

How Business Value is Built

A free live webinar for owners and directors of HVAC, renewables and electrical contracting companies. Tick every day you could attend, and the date that suits most people will be confirmed by email.

If you don’t understand valuation, you don’t understand business.If you don’t have a clear goal, you can’t know what to do each day.If you don’t have a system for improving the business, managing it will feel like pushing treacle uphill.

Easier to run. More profitable. Worth more.

The system behind it: GRAX

GRAX is a business improvement system that builds value through how the business runs, so it becomes easier to run and worth more, whether you grow, raise money, acquire or exit. The webinar shows where it starts.

What you’ll take away

01

More value from the work you already put in. See what an investor, lender or buyer actually pays for, so your effort builds the business, not just this year’s profit.

02

A business that’s easier to run and more profitable. Decisions, knowledge and key customers that don’t all come back to you, and a team that owns the outcome.

03

More choices, on your timing. A more valuable business can borrow, attract good people and partners, or sell when you decide, not when you have to.

Limited to ten places

Tell us which days you can attend

Tick every business day in October and November you could make. Once the date that suits most people is clear, you’ll get the confirmed date and a Zoom joining link by email.

3. Your details

Free, with no obligation. Nothing in the webinar is a valuation of your business. Privacy policy.

Illustration of FrankieFrankie
Illustration of JerryJerry

Frankie’s and Jerry’s

Two businesses. Similar turnover. Similar profit. One is worth far more.

The webinar shows why, and what an investor, lender or buyer looks at that the accounts don’t show.

The session

Six parts, one idea: how value is built

About 30 minutes of content, then 15 minutes for questions, live on Zoom.

01

Similar numbers. Different price.

02

Why working harder stops working

03

Valuation is the scoreboard you can’t see

04

How creating value creates options

05

Here’s the catch on valuation

06

What’s your score?

Who it’s for

Owners and directors of HVAC, renewables and electrical contracting companies

From the company where every price still crosses the owner’s desk, to the larger business with a management team where the difficult calls still find their way back to the owner. Planning to sell, raise money or simply build something more valuable: the webinar applies either way.

After the webinar, the 2027 workshops take each part of value further, with a guest expert for each topic. See the workshops

Paul Freudenberg

Your host

Paul Freudenberg

Founder, Rostone Operating Partners

Around 25 years in project management and 20 in business transformation, working with installation businesses on how they run and what they’re worth. Rostone’s GRAX approach builds value through how the business runs: Grow, Raise, Acquire, Exit.

Without understanding valuation, you can’t understand business.

Pick your dates

Rostone Operating Partners is a trading name of Awardaroo! Ltd.

Easier to run. More profitable. Worth more.