Free webinar · One-to-one · 45 minutes
How Business Value is Built
A free online webinar, just you and Paul Freudenberg, on a business day that suits you.
Without understanding valuation, you can’t understand business.
Easier to run. Worth more.
The system behind it: GRAX
GRAX is a business improvement system that builds value through how the business runs, so it becomes easier to run and worth more, whether you grow, raise money, acquire or exit. The session shows where it starts for your business.
What you’ll take away
More value from the work you already put in. See what an investor, lender or buyer actually pays for, so your effort builds the business, not just this year’s profit.
A business that’s easier to run. Decisions, knowledge and key customers that don’t all come back to you, and a team that owns the outcome.
More choices, on your timing. A more valuable business can borrow, attract good people and partners, or sell when you decide, not when you have to.
Book your free one-to-one webinar
Choose a month, a day and a time of day. A confirmation follows by email.
4. Your details
Free, with no obligation. Nothing in the session is a valuation of your business. Privacy policy.
Frankie
JerryFrankie’s and Jerry’s
Two businesses. Similar turnover. Similar profit. One is worth far more.
The session shows why, and what an investor, lender or buyer looks at that the accounts don’t show.
The session
Six parts, one idea: how value is built
About 30 minutes of content, then time for your questions. One-to-one, so the questions can be about your business.
Similar numbers. Different price.
Why working harder stops working
Valuation is the scoreboard you can’t see
How creating value creates options
Here’s the catch on valuation
What’s your score?
Who it’s for
Owners and directors of HVAC, renewables and electrical contracting companies
From the company where every price still crosses the owner’s desk, to the larger business with a management team where the difficult calls still find their way back to the owner. Planning to sell, raise money or simply build something more valuable: the session applies either way.

Your host
Paul Freudenberg
Founder, Rostone Operating Partners
Around 25 years in project management and 20 in business transformation, working with installation businesses on how they run and what they’re worth. Rostone’s GRAX approach builds value through how the business runs: Grow, Raise, Acquire, Exit.
Without understanding valuation, you can’t understand business.
Choose your dateRostone Operating Partners is a trading name of Awardaroo! Ltd.
Easier to run. Worth more.
